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Many people use search engines daily to discover something or a service from every form of life. The majority of people operate the web by using a search engine to discover the solutions to their queries. According to a study, search engine brings 68% of the traffic on the web, and the other 53% of its traffic has its base in random searches- results that are paid searches and are maybe enhanced by SEO. Particularly, these searches can build huge traffic on the internet. Even when we are offline, it is certainly determined by search engines. We use the web to find destinations, nearby services, restaurants, supermarkets, etc. Then we search accordingly, like the online reviews of the services, transportation facilities, etc. Now just imagine people can’t find your services online because it is not mentioned in the search results. Despite they choose your competitor whose ranking is high.

The keyword is a technical term for search queries, like phrases, words, questions and sentences. Using the users can find any content that can answer their questions or queries as well as can give solutions to their problems. Generally, a keyword is considered a link between a website and a user. It is compared with the websites by Search engines, seeking highly relevant content. A big role of SEO is to identify the keywords that may have the ability to drive more relevant traffic to any site. You have to identify the search terms users may use when looking for offers as you can offer. This procedure is known as keyword research. This keyword research can provide a series of keywords containing search queries over the entire user journey.

Relativity is an important factor in Search results for top positions. To make relevant content, you will have to deal with the questions and topics over the keyword or a particular URL or subpage. Then, ensure that your keyword should be seen on the important spots on a page. For example, you run an ice cream business. And one of your keywords is s’mores ice cream sandwich. Now you’re obsessed with everything related to a s'mores ice cream sandwich. Create a recipe page for a s'mores ice cream sandwich where readers can discover an easy-to-follow recipe, photographs or videos, and answers to any queries they may have. S'mores ice cream sandwich is your primary keyword, which should appear in your title, headlines, page's URL, and other places. Having a dedicated and keyword-optimized website makes it simple for search engines—and users—to figure out what your page is about. This allows them to list it in prominent locations in related search results.

Keep in mind that the Advisor feature requires a Project to function. Furthermore, most of the Advisor's tasks are specific to a Project's website (typically yours or your client's). If you manage more than one website, you must create a separate Project for each one. Click the Projects menu in the top navigation bar to add or switch to another project. Depending on your strategy, you may need to upgrade it in order to add another Project.

If you want to do so, you'll need a plan that allows additional users. You'll find the Assignee menu in your Advisor and tasks if your plan includes additional users. Next, choose a user to assign a task to the advisor. To add a new user, click on your profile avatar and then click Users. However, if your plan does not include adding additional users, then upgrade your plan to add users.

There are two possible reasons for seeing projects you've already completed or solved. As previously stated, assignments are a combination of basic SEO measures and concerns discovered during weekly automated audits of your website. First and foremost, the activities pertaining to basic SEO procedures are the same for everyone and are not specialized to your website or business. For example, we don't know if you set up a Google account for your company and installed Search Console or if you installed SEO plugins. If you have already done so, congratulations! Simply mark those jobs as completed. The Advisor is also routinely updated based on the findings of automated weekly Site Audits. In other words, if a Site Audit uncovers any errors with a job you performed previously, it will be instantly updated and appear in the Open area.

Project Visibility is a personalized visibility score for specific keywords relevant to your company. Project Visibility can be found here: Projects Rank Tracker Visibility. You may already know you can track your competitors' rankings in your Rank Tracker. You'll also obtain Project Visibility for them, allowing for a more realistic comparison. As a result, even if they have a somewhat different product or service portfolio, Project Visibility only considers terms you truly share.

Users may locate your company, products, and services online—and buy them—with the help of SEO. As previously said, this means that people may discover you online and much more easily offline. SEO increases your chances of being ranked in the top places for keywords that are important to your business. The higher your ranking, the more people will find your website—ideally on the first page (or top ten) of search results.